Women's health as a priority.
DETAILS
Industry: Healthcare | Board Certified Breast Radiologist
Position: Account Executive and Digital Strategist
This project was under Brain Libre Agency
For Dr. Yania Lopez we started the account from zero. We began our journey establishing her as a trustful breast radiologist and then focused our message beyond breast health. We also wanted to humanize the person behind the radiologist.
For this account I was in charge of the client needs and requests, of setting up meetings to establish new goals, discuss content strategy, and social media reports.
I worked in developing, implementing and managing social media strategies and goals that stayed consistent with the brand identity and worked on different strategies for Breast Cancer Awareness Month.
One way I managed that was through creative direction on studio photoshoots and on site location, from mood boards to execution. I worked on video and graphics ideas for social platforms, stories creation and I edited videos for the page.
I also managed and scheduled social media calendars.
